Podcast Guesting for Business Growth | Chris Williams

Gaining exposure for your brand and business can be overwhelming in today's noisy world. Thankfully, there is one medium that develops "know, like, and trust" faster than any other. In this episode, Chris Williams explains how to leverage podcast guesting to grow your business and position yourself as an industry expert. Get ready to revolutionize your podcasting game and take your business to the next level with these game-changing strategies!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283

Chapters

00:00 The Importance of Strategy in Podcasting
01:29 Positioning Yourself Well During Podcast Guest Appearances
04:21 The Power of Post-Interview Follow-Up
05:16 Staying Organized and Nurturing Relationships
08:30 Identifying Opportunities for Joint Ventures and Partnerships

Takeaways

• Podcasting does not automatically lead to money, clients, or opportunities. A clear strategy is necessary to achieve desired outcomes.
• Position yourself well during podcast guest appearances by prioritizing the host and encouraging the audience to engage with them.
• Create a memorable experience by delivering aha moments that resonate with the audience and demonstrate your expertise.
• Follow up with the host after the interview, sending a relevant and co-branded gift to strengthen the relationship.
• Stay organized and nurture relationships over time using a CRM to manage and track connections.
• Identify opportunities for joint ventures and partnerships by finding complementary products or services in your network.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283

📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!