171. Using Email, Website, & Social Data to Help Strategically Market Your Podcast with Kierra Conover

Whenever we talk about podcast data, your mind probably goes straight to your download numbers. But in reality, there's so much more you can look at. Today, we're going to look at data in a slightly different way.

Kierra Conover is here to talk about what you can track outside the norm to help drive decisions around marketing your podcast. She also shares ways to track whether your podcast is generating sales for your business and, for those who have yet to launch, how you can use your existing email and social data to strategically launch your show and come up with your first episode topics.

If you enjoyed today's episode, let us know by screenshotting it and adding it to your Instagram stories. You can tag me @podcastingforeducators and Kierra @klc.thestudio.

⭐️ Resources Mentioned:

• Freebie: Take the quiz to see what to track to double your sales on social, email & beyond
• Kierra's Marketing Membership
• flodesk
• Follow me on Instagram @podcastingforeducators 

🔗 Connect with Kierra: 

• Check out her website
• Listen to her podcast, Data over Drama
• Follow her on Instagram @klc.thestudio

🎤 Recommended Podcasting Resources:

• Hosting: Captivate.fm (Get a free 7-day trial!)
• Transcription: Otter.ai
• Project Management: ClickUp
• Private Podcasting: Hello Audio
• Podcast Playlist Toolkit - use code PODCAST to grab it for $17!
• Launch Your Podcast: Free Podcast Launch Guide & Podcasting for Educators Prep School
• Level Up Your Podcast: Podcast Like You Mean It
• Leverage Podcast Guesting: Free Guesting Planning Guide & Guesting for Educators Mini-Course

Show Notes: https://podcastingforeducators.com/episode171

Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.