PWH 8. Let's Talk AUDIENCE & How To Market to Meet Your Ideal Listener

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How can I create a sustainable content marketing workflow for my podcast that maximizes impact without feeling overwhelming?

In This Episode, We...

• Discuss the power of repurposing podcast content efficiently
• Explore mindset shifts that make marketing your podcast feel easier
• Break down a step-by-step content distribution workflow

We Talk...

• Mindset Shift: Marketing your podcast should feel easy and natural—rewriting your inner script helps
• Starting Small is Key: Begin with short episodes, build consistency, and scale up over time
• Know Your Audience: Identify where your listeners consume content (LinkedIn, Medium, Pinterest, etc.)
• Content Repurposing Flow:
  • Record and publish a podcast episode
  • Transcribe with Otter AI
  • Use ChatGPT to refine the transcript into a Medium article
  • Format and personalize in Google Docs
  • Publish on Medium and cross-promote on LinkedIn and Pinterest
• Evergreen Content Strategy: Focus on platforms where content has a longer lifespan (vs. Instagram, where posts fade quickly)

Additional Takeaways...

• Personal branding decisions shape content strategy
• Medium and LinkedIn are great platforms for business-focused podcasters
• Using tools like Otter AI and Canva can streamline workflow
• Templates and digital products add value and create revenue opportunities

If you’re ready to make your podcast work for you, listen to the full episode now and start implementing these sustainable marketing strategies

Resources Mentioned

• Otter AI: https://otter.ai (for podcast transcriptions)
• Medium: https://medium.com (for publishing articles)
• Pinterest: https://www.pinterest.com (for evergreen marketing)
• LinkedIn: https://www.linkedin.com (for business networking and content)
• Canva Template Link Feature: https://www.canva.com
• Stand Store (for digital products): https://www.stand.store

CONTACT & MORE RESOURCES

Project Start Your Podcast Workbook

Let’s Connect!
Tag me on your latest podcast episode on Instagram or LinkedIn – I’d love to cheer you on!

Podcast Inspo:

Financial Feminist by Tori Dunlap

All In with Allie

Always Supporting:

Planned Parenthood

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