PWH 19: Q&A: How to Market Your Podcast and Attract the Right Audience

Author: Podcast With Her
Published: Mon 12 May 2025
Episode Link: None

This episode was recorded & edited using Riverside. I wanted to test out this platform that many podcasters are using, especially for interviews and to export for video. HOWEVER. My review of Riverside is that I had a lot less control over the editing experience and the audio (recorded using the same microphone) was less clear. I'll be testing more podcasting softwares for you guys to give you honest reviews! For now, back to recording with GarageBand :) Back to this episode...

If you’re pouring your heart into your podcast but still wondering why it’s not growing like you hoped—it’s probably not your content, it’s your marketing.

What You'll Get in Today's Episode:

Why podcast clips might not be your best bet on social media
Tips for promoting your show without sounding repetitive
Smart strategies for repurposing podcast content into blogs, emails, and social media
How to set podcast growth goals and measure ROI
Evergreen marketing channels to invest in now
What kind of content drives podcast growth (solo vs. interviews vs. series)
Why your cover art and copywriting might be turning listeners away—and how to fix it

Resources Mentioned:

Gillian Perkins Podcast Marketing Episode

CONTACT & MORE RESOURCES

Project Start Your Podcast Workbook

Let’s Connect!
Tag me on your latest podcast episode on Instagram or LinkedIn – I’d love to cheer you on!

Podcast Inspo:

Financial Feminist by Tori Dunlap

All In with Allie

Always Supporting:

Planned Parenthood