Podcast | Marketing Darwinism

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified…

Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing spec…

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.

So it’s no surprise that the…

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal c…

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.

But what does that mean? Do you launch a blog? D…

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative th…

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market un…

Stop everything you are doing and listen to this podcast!

Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn …

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week.

If you have ever felt like it is hard to keep up…

Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.

Everything has a cost associated with it and email is no exception – so…