Boost Your Podcast's Reach by Repurposing Content on TikTok, IG, and YouTube

In the vast landscape of digital content creation, podcasters are constantly seeking innovative ways to expand their reach and engage with new audiences. One strategy that has gained significant traction is repurposing podcast content into short form videos for platforms like YouTube Shorts, Instagram Reels, and TikTok. While this effort may not immediately increase podcast downloads, there are numerous benefits to this approach that can elevate awareness and take your podcast to new heights.

1. Broader Audience Engagement: Creating short form videos allows you to tap into different demographics and preferences. Some people prefer quick and visually engaging content over longer audio formats, so repurposing your podcast into bite-sized videos can attract a broader audience base.
2. Increased Social Media Visibility: Social media algorithms favor video content, and platforms like YouTube, Instagram, and TikTok actively promote short form videos. By sharing your podcast highlights or interesting snippets on these platforms, you can leverage their algorithms to increase visibility and reach a larger audience.
3. Viral Potential: Consistently publishing short form videos increases the chances of hitting content that resonates with a wider audience and goes viral. A single viral video can bring an influx of attention to your podcast, leading to increased brand recognition and potential listeners.
4. Showcasing Personality and Expertise: Short form videos provide an excellent opportunity to showcase the personality behind the podcast and highlight your expertise on specific topics. This personal touch can create a stronger connection with your audience, making them more likely to explore and subscribe to your podcast for more in-depth content.
5. Cross-Promotion Opportunities: Repurposing content for different platforms opens up opportunities for cross-promotion. You can encourage your podcast audience to follow you on social media for exclusive clips and updates, and vice versa. This interconnected approach helps in building a community around your podcast.

MY RESULTS

Growing a podcast’s downloads can feel like an uphill battle, given the fierce competition for attention. The power of short form videos lies in their potential to break through the noise. Virality is unpredictable, but by consistently sharing engaging snippets, you increase the likelihood of capturing the attention of a wider audience. Even if not every video goes viral, the cumulative effect can significantly elevate your podcast’s overall visibility and attract new listeners.

Over 90 days, I’ve posted a couple dozen short form videos on social media. Please don’t laugh at my modest follower counts!

In my experience, I’ve found that views are highly unpredictable. There’s no way to predict which video will perform best on each platform. The same video will do well on TikTok and not do anything on IG. The next video will do well on YouTube but not TikTok.

Cumulatively, the views add up.

TikTok 10,632

Instagram Reels 9,712

YouTube Shorts. 5,269

OPUS CLIP – AI VIDEO CLIPPING TOOL

I recently discovered Opus Clip an AI tool that makes creating shorts that saves me a lot of time!

Here’s how it works.

Drop a YouTube link (or Rumble link, Zoom link, Google Drive link, or select a file MP4, MOV, WEBM)

It previously took me 30-60 minutes to create 1-3 clips using a video editor, but Opus created 25-30 clips from my hour long video episode in a matter of minutes!

FEATURES

• Opus automatically creates each clip with captions, assigns and ranks them by a Viral Score: The likelihood that this video will go viral on Short/TikTok/Reels
• You can edit clips by editing the transcript (including roughly 30 seconds before and after)
• You may link social accounts and share directly from Opus
• There is an integration with Adobe Premiere so you can export an XML file (Davinci Resolve is coming, if not available already)
• You may download an HD clip to your local drive

PRICING

Starter For individual creators $9 USD/month for 150 processing minutes per month

Pro (LIMITED TIME: SAVE 67%) For professional creators, marketers, and teams

$9.5 USD/month (Regular $29 USD/month) $114 billed annually for 3600 processing minutes per year

Like many AI tools, Opus allows you to purchase credits, either monthly or annually. It should be noted that unused credits may expire.

I have to say that Opus is not perfect. But it’s good enough in most cases. I was impressed enough to immediately purchase the discounted annual plan.

I still take time to review the clips and edit them. I may exclude words, correct typos, and change the starting and ending points. After creating a clip, Opus only gives you 29 days to edit the video. You should download your videos because they eventually get archived or become unavailable.

The brand template allows you to select fonts for captions and customize colors. Try it for free, no credit card is required. 

(I’ve shared an affiliate link so if you sign up for a plan, it helps support Podcast Gym. The price you pay is the same.)

CONCLUSION

In the dynamic world of digital content, podcasters should consider adopting the strategy of repurposing content into short form videos for social media platforms. Beyond the direct impact on download numbers, the benefits of broader audience engagement, increased visibility, viral potential, showcasing personality, and cross-promotion opportunities make this approach a valuable tool for enhancing the overall success and awareness of your podcast. With the help of Opus, I plan to lean into this to see what happens this year.

So, gear up, get creative, and let your podcast shine across various platforms!