Why Relationships are Key to Podcasting Success

Along with content and sound quality, relationships are one of the most critical elements to success in podcasting.  Whether it is with guests, other podcasters, sponsors, or listeners, the degree to which a podcaster pays attention to relationships will often correspond to the degree to which success is achieved.  Today, we focus on the latter - the relationship between the podcaster and his or her guests.  We take a “keys to relationship” model that could apply to any type of relationship and view in the context of the podcaster-listener relationship.  The model is comprised of 5 key relationship elements: Communication, Quality Time, Laughter, Generosity, and Commitment.  Learn how critical the relationship is with your listeners and pick up some tips for how to optimize your efforts in each of these relationship building areas!