5. Why My First Podcast Didn’t Work (and the Strategy I’m Using Now That Does)

This one's a little personal. I'm pulling back the curtain on my first podcast (the one I shut down)and the lessons I didn't realize I was learning until much later. I’m talking about why I canceled it, what wasn’t working (even though the content was “helpful”), and how I’ve completely changed my approach with Podcast-First Marketing.

If you’ve ever felt like you’re just putting up content to check a box - or if you already have a podcast and feel like it isn’t really supporting your business - this episode is for you. I share how I went from creating scattered content to building a podcast that acts like a mini sales funnel, using my new framework to guide listeners from awareness to action.

I’ll also explain what Podcast-First Marketing really means, how I shifted from a “doer” to a strategist (yes, me!), and how this change has transformed both my content and my client work.

You don’t need a totally new podcast…just a new strategy. Let’s talk about what that can look like.

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