#021 - How Diary of a CEO Leverages His Podcast For Maximum ROI 🎙️💰

Ready to have the industry experts help you with your video podcast?

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In this episode of Podcast Marketing Secrets, we dive into how industry

leaders like Alex Hormozi and Diary of a CEO use their podcasts to

generate maximum ROI. Learn why your podcast should be treated as a

strategic sales asset, not just a hobby. We compare Hormozi's

successful, partnership-free approach with others who rely on

sponsorships, and Kyle breaks down key strategies for both seasoned

podcasters and newcomers. Tune in for actionable insights on how to

level up your podcasting game at any stage!

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Timestamps:

00:00:00 - Intro

00:00:35 - Maximizing ROI from Podcasting

00:01:06 - Introduction to Top Podcasters

00:01:50 - Alex Hormozi's Podcast Strategy

00:02:36 - Data-Driven Decisions in Content Creation

00:03:39 - Providing Value Through Free Resources

00:04:47 - Sponsorships and Aligning with Audience Needs

00:06:47 - The Importance of Authority in Sponsorships

00:08:04 - Leveraging Your Podcast for Sales

00:09:35 - Creating Testimonial-Based Content

00:10:30 - Tracking ROI from Podcast Episodes

00:12:37 - Engaging Your Sales Team for Feedback