The Real Value Behind Value-Add Programs

In this Pocket Sized Pep Talk, you'll learn:

• An initial definition of what value-add really is.  
• How the concept of value-add has changed over the years.
• Some of the first programs Dana created and how his concept for programs like this has evolved. 
• A definition of reciprocity and what they really means in business. 
• Dana's personal philosophy on reciprocity.
• Some classic mistakes made by companies when looking for a value added relationship.
• The fallacy behind "win / win negotiation approaches.  

To learn more about this guest:

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www.klein-strategies.com