1. EachPod

Satisfaction Selling: Going To Where The Problem Is NOT

Author
Rob Jolles
Published
Mon 31 Mar 2025
Episode Link
https://pocket-sized-pep-talks.simplecast.com/episodes/satisfaction-selling-going-to-where-the-problem-is-not-FG1ychTN

In this Pocket Sized Pep Talk, you'll learn:

  • Right out of the gate we get into the neuroscience behind this because I’m a guy who has been basically trained to create trust, and earn the right to probe for problems.  You'll hear their responses!
  • How focusing on problems potentially limit a salesperson’s success and the customer’s experience.
  • Some common misconceptions about what drives a customer to make a buying decision.
  • Evidence that supports the idea that sales professionals achieve better results when they apply this approach.
  • How these authors discovered this approach, and what inspired them to develop it further.
  • Changes sales teams experience when they adopt this method as their core sales philosophy.

To learn more about these guests:

Henrik Wenøe -https://www.linkedin.com/in/henrikwenoe/

Dr. Joseph Riggio -https://www.linkedin.com/in/josephriggio/

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