Overselling the Product and Underselling the Idea

It never ceases to amaze me: Companies spend so much time pushing products on clients, and most of those clients have no idea what the product can do for them. In this quick, five-minute Pocket Sized Pep Talk, I’ll tell you about a popcorn company that had the right idea… until they lost it. But most importantly, I’ll tell you what can be learned from it!