Can A Good Salesperson Sell Anything?

Have you ever found yourself defending the fact you have experience in a particular field, but not with a particular product? It can become a battle to convince others that product knowledge is the most overrated aspect of selling. Yep, I said it! In this quick, six-minute Pocket Sized Pep Talk, I'll tell you how, as an expert witness, I convinced a judge and jury of the same thing.