Plugged In, Switched On.
The conversations that matter in B2B Tech marketing
Generated by Splendid Group
If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.
- Update frequency
- every 30 days
- Average duration
- 42 minutes
- Episodes
- 17
- Years Active
- 2024 - 2025
What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing for ANZ for Tech Data
Join your host and Executive Creative Director Barrie Seppings as he asks Dorota our patented ‘20 Questions’, uncovering how working for a toxic boss made her a better leader today, why a walk in nat…
What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon.
Join your host and Executive Creative Director Barrie Seppings as he quizzes Molly with our patented ‘20 Questions’, uncovering how working for bad managers can be a good thing, why ‘romantasy’ can b…
Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3.
Join your host and Executive Creative Director Barrie Seppings as he asks Stephanie our famous ‘20 Questions’ on the podcast. We get to discover what makes her brain explode, why she took up power li…
What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ
Join your host and Executive Creative Director Barrie Seppings as he asks Rushenka our ‘20 Questions’ and discovers why managers need to ‘walk the talk’, how to use your superpower at work and why yo…
Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ
Join your host and Executive Creative Director, Barrie Seppings as he takes Kimberly through our patented ‘20 Questions’ interview, where they questioned performance media, called out “the colouring …
The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.
What happens when you want to work for the world’s biggest brands but don’t (or can’t) want to go into an office every day? If you’re Tim Sands, you build your own agency (minus the office) and invit…
Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow
Join your host and Executive Creative Director, Barrie Seppings on a very special ‘deep dive’ episode where we ask one of the world’s most effective B2B technology salespeople: What does sales really…
Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific
Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partne…
How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow.
Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more tha…
How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ.
Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive …
Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA
Did you have a life’s mission when you were a kid? Michael Vermeersch, Accessibility Lead for Microsoft in EMEA, sure did. And over the course of our ’20 Questions’ episode of the “Plugged In, Switch…
Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro.
When you get to a senior level in marketing, you pride yourself on being able to make quick decisions. But what if that approach was preventing you from making the right decisions? Lis Walters, Marke…
Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow
Just because your workplace is demanding you be authentic at work, doesn’t mean you have to reduce yourself to just one persona. It’s a refreshing take on what it means to be a leader (and be human) …
Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist
That’s exactly how a self-described “shy kid from a country town” ended up as an in demand keynote speaker and technology evangelist for some of the world’s biggest technology brands. Join your host …
So hot right now: Why ABM is back in fashion for B2B Tech marketers
In this episode of Plugged In, Switched On, our host, Barrie Seppings asks why Account Based Marketing is the tactic du jour amongst B2B Tech Marketers right now. Joining Barrie in the ‘conversation …
Playing the long game: 20 Questions with Sonya Aboudargham
In this episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker D…
The Power of Giving a S#%t: 20 Questions with Kat Yon
In this first episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Kat Yon of Harness Consul…