A 2025 PLMA Award of Excellence Winner, TECH Clean California, launched by the California Public Utilities Commission (CPUC), promotes clean heating technologies through incentives for heat pump water heater (HPWH) installations. The program has funded over 15,000 installations resulting in significant greenhouse gas savings. As of October 2023, new mandates required that HPWH customers also enroll in demand response programs. To enable this, the team provided additional education to contractors which has led to high enrollment rates. In December 2024, the contractors were asked to provide “proof of enrollment” for their installations which has continued to enhance program participation and contractor engagement. Today, the HPWH contractors are evolving into demand response leaders in their own right.