074: Wedding Content Creation with BTS Bride, Stacey Moran

Hi Planners!

In this episode, I sit down with Stacey Moran, the visionary founder of BTS Bride, a wedding content creation company that’s redefining how couples relive their wedding day. With a background in fashion, beauty, and social media marketing, Stacey launched BTS Bride after recognizing a gap in the wedding industry during her own wedding in 2022. Since then, her team has captured over 150 weddings and received accolades from Vogue, The Wall Street Journal, and beyond.

We dive into:

• The origin and evolution of BTS Bride—from supporting vendors to serving couples directly
• What it means to be a behind-the-scenes content creator
• The importance of educating couples and vendors on this emerging category
• Navigating vendor dynamics on the wedding day and collaborating with photographers and videographers
• Key questions planners should ask before hiring a content creator
• The value of capturing organic moments, not just trendy content
• Why I believe a dedicated content creator is becoming a must-have for every wedding
• Stacey’s shift toward balance after rapid growth, and the systems she’s now using to protect her time

If you’re a planner curious about integrating content creators into your vendor team—or a couple wondering if this service is worth the investment—this episode is packed with valuable insights from one of the leaders in the space.

Happy planning!

xo, Heather

Connect with Stacey, BTS Bride

Website | Instagram

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