050: Details Darling

Today’s guests are the sister duo from Details Darling. A full circle moment for all three planners as Aubrey and Kenzie came to Planner Life Academy early on in their career and it’s been so fun to watch them grow. 

Aubrey and Mackenzie founded Details Darling, a Southern California and Arizona based boutique full service wedding planning and design company. They emphasize the importance of design details that bring out their couples personalities and tell their love stories through one of a kind events. Details Darling’s work has been featured in People Magazine, Martha Stewart, The Knot, Brides and more.

Listen in as they candidly discuss their early inspirations, the struggles of starting a business, the importance of mentorship, and how their family plays a crucial role in their company. Mackenzie and Aubrey also talk about their experiences growing a team, the challenges they face in the current market, and their strategies for sustaining and growing their business.

In this episode, we talk about: 

• Early inspirations and the importance of family in their business.
• How generosity from a mentor and key opportunities shaped their early experience.
• The AHA moment at a wedding where they realized their love for weddings.  
• What it’s like to own a company, plan and design together. 
• Realizing each other’s strengths, establishing roles and responsibilities.
• The journey of building a successful wedding planning business requires passion, persistence, and a supportive network.
• How building a team impacted their growth and the struggles with that growth. 
• Mentorship and community are invaluable resources for growth and learning in the industry.
• Continuous learning and adapting to market changes are crucial for sustained success.
• The importance of social media presence and industry networking.
• The significance of having a supportive and competent team.

Connect with Details Darling

Website | Instagram

This episode is supported by Planner Life Academy.

In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had.

For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends.

I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressful and annoying, but I love it! And I think with the right script you will enjoy it too.

So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal.  So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression.

Get the rehearsal recording today : FREE Rehearsal Recording