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043: Kelsey Rae Designs

Author
Heather Hoesch Olsen
Published
Wed 29 May 2024
Episode Link
https://plannerlifeacademy.com/podcast-for-wedding-planners

Today's guest is Kelsey Rae Angelotti, owner and creative director at Kelsey Ray Designs. Kelsey got her degree in business from Vanguard University and landed her first job out of college at Ponte Winery in Temecula, California. After a move to Greenwich, Connecticut, it was there that she got a job doing social media for a luxury hotel group in South America and Italy. And she was encouraged to launch her own company, Kelsey Ray Designs, on the side.

Over the years, she's built a large team and then scaled it back to focus on more full -service planning and design. Kelsey moved across the country from Southern California to Nashville, Tennessee, where she grew her business there and into other destinations. Kelsey Ray Designs has been published over 50 times in some of the largest publications, including People Magazine, Brides, Huffington Post, Style Me Pretty, Green Wedding Shoes, 100 Layer Cake, Wedding Chicks, and more.

In this episode, we talk about:

  • Her early start in hospitality at a winery wedding venue
  • How doing so many weddings early on gave her a strong foundation
  • How industry pressure led her to building a team
  • Building Credibility through Relationships and Styled Shoots
  • Scaling a Wedding Planning Business: Challenges and Successes
  • Navigating the Pandemic: Rescheduling and Financial Challenges
  • Moving from California to Nashville
  • Challenges of Managing a Team from Afar
  • Breaking into the Luxury Wedding Market in Nashville
  • Attracting High-Profile Clients
  • Expanding into Destination Weddings
  • Staffing for Destination Weddings
  • Building Relationships and Landing High-Profile Clients
  • Setting Goals for the Future

You can connect with Kelsey Rae Designs

website | instagram

 

This episode is supported by ENJI, the easy to use marketing software that helps you create a marketing plan for your business in minutes and empowers you to start making actual progress with the tools you need. I get it, you're a wedding planner, not a marketing expert. Marketing is my least favorite part of being a business owner and all too often it's something I push to the bottom of my to -do list. Luckily, the queen of wedding industry marketing and a long time friend of planner life, created a marketing software specifically for small business owners so we can easily do our own marketing. ENJI handles the hard stuff, like creating a marketing strategy so you know what you need to do. It also helps you actually stay consistent with creating content. One of my favorite things about ENJI's platform is that it also includes an AI copywriter to help ensure my messaging fits my brand and reaches my ideal audience.

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