042: Christine of CMG Events

Today's guest is Christine Garrison, the owner and visionary force behind CMG Events. CMG Events is an award -winning event planning and design company with planners based in Napa Valley, the Bay Area, and Los Angeles, California. CMG also plans and designs destination weddings in locations like Idaho, Colorado, Texas, Arizona, Hawaii, Italy, Mexico, and more.

Christine is passionate about creating unforgettable moments and she brings a blend of sophistication and creativity to each and every one of her weddings. Christine and her team have orchestrated hundreds of celebrations and have graced the pages of People Magazine, Vogue, Brides, and more. 

In this episode, we talk about:

• Building a successful wedding planning business takes time and effort. It's important to be patient and persistent.
• Working for other companies and gaining experience in the industry can be valuable before starting your own business.
• Empowering team members and fostering a partnership mentality can lead to a more successful and cohesive team.
• Communication and organization are key in running a wedding planning business.
• Expanding to new markets may require building new relationships and establishing yourself in the local industry.
• Success in the wedding planning industry is achievable with dedication, hustle, and a long-term vision. Building genuine relationships with venues and vendors is crucial for success in the wedding planning industry.
• Strategic wedding selection, even if it means taking on lower-budget weddings initially, can lead to valuable venue and vendor referrals
• Consistent branding and a focus on providing a high-quality experience are key to gaining trust from venues and vendors.
• Investing in a team that aligns with the brand's vision and values is essential for growth and long-term success.
• Offering coordination services can be a valuable source of passive income and help establish strong relationships with venues and vendors.
• Investing in education and growth, both personally and for the business, is necessary for staying competitive and evolving in the industry
• Hustling, finding your people, and investing in your company are important factors for success as a wedding planner.

Planner Life Academy plans to expand to Northern California, providing valuable education and resources for wedding planners in the region.

You can connect with Christine and the CMG Team

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