Stop Spreading Yourself Thin: The Smart Entrepreneur's Guide to Consistent Online Presence

Join my workshop "Plan Your Quarter with Confidence" on September 20th

Visibility is non-negotiable for business success, but you don't need to be everywhere online to be seen by potential clients. Smart entrepreneurs choose platforms strategically, focusing on consistent quality content rather than spreading themselves too thin across multiple channels.

• The biggest mistake entrepreneurs make is trying to be everywhere at once, leading to burnout and inconsistency
• Inconsistent visibility is essentially the same as invisibility
• Choose one primary platform based on where your audience hangs out and where you enjoy showing up
• Match platforms to your natural strengths - video lovers may thrive on YouTube/TikTok, writers on blogs/LinkedIn
• Repurpose content across platforms instead of creating new content for each one
• One piece of anchor content (like a video or podcast) can be transformed into multiple pieces for other platforms
• Consistency is more important than frequency - better to post less often but reliably
• Every post should have a purpose that aligns with your business goals
• Build an email list as your owned visibility channel that's not dependent on algorithms

Join my workshop "Plan Your Quarter with Confidence" on September 20th where we can create your visibility plan together.