What's the Secret of Winning at a Negotiation?

Negotiation is as much a science as its an art.

On the one end, feelings and emotions can influence the way you overcome conflict, reach an agreement, and create value when dealing with another party. On the other end, its transactional in nature where strategy and tactics, such as considering alternatives, identifying strengths & weaknesses, and using leverage to make offers and counteroffers come into play. 

Generally, its been about maximizing your outcome. But, when you consider your relationship & its long term benefits, it can be way beyond that.

Let's find out how?