An Interview with Jonny Cooper, Founder & CEO, Jonny Hates Marketing

British entrepreneur, piano player, international racing driver, and business coach Jonny Cooper grew his own business to 8-figures, then exited and founded JonnyHatesMarketing.com, helping coaches, trainers and therapists find more of their ideal clients, more easily. He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does hate marketing, that is. Jonny is changing the face of the coaching industry, one coach at a time. Author of Amazon 5 star reviewed book Jonny Hates Marketing: 99 Ways To Get Your Ideal Clients Chasing You Without Spending A Penny On Advertising, Working Like A Dog Or Losing Your Mind – Jonny’s ever-youthful outlook and mindset has not only helped him create a 6 figure business from scratch but has helped him overcome challenges that would crush most people.

Jonny talks about his success in the financial services industry: building a business from scratch to 8-figures, and then selling it to a company in 2003, that went bust before they could finish paying for it. Since then, Jonny "fell into" coaching through being asked for advice on growth and exit strategies by former clients and his wider network. He later created the “Client Attraction Blueprint” through which he coaches various coaches and therapists, one at a time. He attributes the spectacular success of his program to his ability to define a clear and simple marketing message, and in identifying and engaging with an audience for that message.

Let’s jump in and hear Jonny's story in his own words…