Hide Your Corporate Underpants - Using Personas in UX Design
- Author
- pixel8 show email ([email protected])
- Published
- Thu 14 Aug 2008
- Episode Link
- http://getpixel8ed.com/shows/adlin
Customer experience expert and persona specialist Tamara Adlin wants to introduce you to "Mary Jo" and "Phillip". Using personas or "fake people" as development targets will focus your teams and allow you to only reveal what is most important to your customers.
