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The Impeccable Timing Behind Atea’s Rise with CEO, Steinar Sønsteby - Episode 19

Author
Brandpie
Published
Thu 24 Jul 2025
Episode Link
https://www.brandpie.com/pivot-points-podcast-with-atea-ceo-steinar-sonsteby

Steinar Sønsteby has been with Atea for the better part of two decades, but the most pivotal step in his career meant killing his dreams to chase a new purpose…

New to the sector, he went on to meet with leaders of Microsoft, IBM and Cisco, cementing the lofty ambitions of tech innovation.

Over the course of his career, he’s learned the art of timing the hard way, mustered up the courage to boldly step into the unknown, and rebelled against his greatest mentor - his father.

This fascinating episode of Pivot Points breaks down the mindset behind one of technology’s most prudent leaders.

Key takeaways from this episode:

  • The importance of making bold career decisions and continuously learning from experiences
  • Timing WHEN you make decisions can be more important than WHAT decisions you make 
  • Culture and belonging needs to value employee autonomy to bring the best out of a team
  • Personal dedication, willingness to take risks, and commitment to continuous challenge drives success

Steinar Sønsteby 

https://www.linkedin.com/in/steinarsonsteby/

Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
https://www.linkedin.com/company/brandpie/

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