Cesare Ragazzi’s Revival: How to Breathe New Life Into a Brand with CRLAB Chairman, Andrea Mandel-Mantello - Episode 8

Investing in a bankrupt business isn’t usually the most appealing option, but for Andrea Mandel-Mantello, it was a stroke of genius…

The Cesare Ragazzi name was known throughout Italy when Andrea took over. Through a strong rebrand, resilience, and passion for improving people’s lives, Andrea’s brand now brings those values to a staggering 26 countries.

Join us on Pivot Points to discover how Andrea brought a household name back from the brink of bankruptcy.

Key takeaways from this episode:

• How Andrea took a bankrupt company and breathed new life into the Cesare Ragazzi brand
• The perseverance required to turn a company around and repay its debts
• How strategic partnerships and innovative marketing are key to internationalisation
• The importance of keeping a dedicated team motivated and aligned with your company's mission

Andrea Mandel-Mantello: https://www.linkedin.com/in/mantello/

Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/
Learn more about Brandpie: https://www.brandpie.com/
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