Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.

In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!

Find parts one and two here

Part three of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:

Vidya Peters, CMO, Marqeta

Leela Srinivasan, CMO, SurveyMonkey

Grant Johnson, CMO, Emburse

Robin Daniels, CMO, Matterport

Joanie Wang, Director of Marketing, Expensify

Rachel Thornton, SVP Marketing, Amazon Web Services

Esther Flammer, VP Demand Gen, Conga

Marie Gassée, VP Growth, Confluent

Lynne Capozzi, CMO, Acquia

Len Fischer, SVP Demand Gen, Okta

Dave Dabbah, CMO, CleverTap

Naman Khan, CMO, Zeplin

Key Takeaways

• Paid digital became even more important as a result of the pandemic
• Invest in a robust MarTech stack
• Events are still going strong, they just look different

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

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Find parts one and two here

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