How Do We Restructure Our Websites?

This episode features an interview with Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, an AI-enhanced growth marketing company that leverages AI to build smarter growth marketing strategies, faster.

Ian and Robin cover the fears marketers face with AI and how becoming an expert in tech tools can make marketing leaders indispensable.

Key Takeaways:

• Expectations around websites are changing. People want answers at their fingertips, not to search for them on secondary and tertiary pages. Marketers will need to rethink inbound. 
• Surround sound and reaching your prospects through many different channels, is especially critical right now. 

Quote: 

•  How are websites going to change over time when the expectation is, I don't wanna go to a secondary page, I don't wanna go to a tertiary page anymore. I just wanna be able to type in my question, get my answer. Like that I think is on the new forefront of how this is gonna help evolve things. But how do we restructure our websites completely? Because the expectation is I'm going to be able to get my answer at my fingertips.

Episode Timestamps: 

*(04:38) The Trust Tree: How AI is changing websites 

*(19:50) The Playbook: It’s a race to create strong content at scale 

*(29:47) The Dust Up: Messaging needs to be clear and concise

*(32:15) Quick Hits: Robin’s quick hits 

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Robin on LinkedIn
• Learn more about Catalyst Marketing
• Learn more about Caspian Studios

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