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Pipeline Brew - Podcast

Pipeline Brew

Pipeline Brew is the podcast that meets at the intersection of people and pipeline. Hosted by Matt Hummel, VP of Marketing at Pipeline360, each episode will feature fun, yet insightful conversations from marketing experts across various industries.

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Update frequency
every 18 days
Average duration
37 minutes
Episodes
21
Years Active
2024 - 2025
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Brewing Success with Avalara: B2B Marketing at Scale, Evergreen Content, and Lead Maturity

Brewing Success with Avalara: B2B Marketing at Scale, Evergreen Content, and Lead Maturity

How do you scale campaign strategy across a complex product suite without overwhelming both your audience and your sales team? In this episode of Pipeline Brew, Matt is joined by Stephanie Almeida, S…

00:27:06  |   Thu 04 Sep 2025
Brewing Success with Thinksmart Marketing: Balancing Global Consistency and Local Impact in B2B Marketing

Brewing Success with Thinksmart Marketing: Balancing Global Consistency and Local Impact in B2B Marketing

How can you enable your marketing teams to do more with less while still maintaining brand relevancy and impact? In today’s episode of Pipeline Brew, Matt welcomes Janine Pares, Founder & CEO of Thin…

00:35:59  |   Wed 13 Aug 2025
Brewing Success with Ping Identity: Scaling Smarter with Branded Demand and Real-Time Optimization

Brewing Success with Ping Identity: Scaling Smarter with Branded Demand and Real-Time Optimization

How can marketers drive meaningful demand in today’s complex B2B landscape? In this episode of Pipeline Brew, Matt is joined by Emanuela Mafteiu of Ping Identity to unpack how you can go beyond MQLs …

00:37:22  |   Thu 24 Jul 2025
Brewing Success with Troy Sandidge: The Evolving Role of CMOs and Community Building

Brewing Success with Troy Sandidge: The Evolving Role of CMOs and Community Building

What does it take to succeed as a modern CMO? In this episode of Pipeline Brew, Matt is joined by Troy Sandidge to discuss how marketing leaders can stay relevant in an era of shifting playbooks, AI …

00:47:29  |   Thu 03 Jul 2025
Brewing Success with Forma: Using Story, Strategy, and Culture to Elevate Marketing

Brewing Success with Forma: Using Story, Strategy, and Culture to Elevate Marketing

What does it take to craft content that truly connects in today’s crowded B2B landscape? Amanda Verdino, Director of Content Marketing at Forma, shares how a story-first philosophy and culture-driven…

00:43:05  |   Thu 12 Jun 2025
Brewing Success with Thomson Reuters: Rethinking Brand, Attribution, and Buyer Groups

Brewing Success with Thomson Reuters: Rethinking Brand, Attribution, and Buyer Groups

How do you drive over $160M in pipeline impact with strategic marketing? Adam May, Director of Account-Based and Field Marketing at Thomson Reuters shares how ABM, field marketing, and sales alignmen…

00:46:55  |   Thu 22 May 2025
Brewing Success with Arthur Yu: Leaning Into Brand Marketing

Brewing Success with Arthur Yu: Leaning Into Brand Marketing

Today on Pipeline Brew, Matt sits down with the seasoned advertising expert, Arthur Yu, whose career spans over twenty years supporting tech and media giants such as Disney, Google, and AWS. Their co…

00:41:43  |   Thu 01 May 2025
Brewing Success with Steve Rubel: Amplifying Content in a Competitive World

Brewing Success with Steve Rubel: Amplifying Content in a Competitive World

This week on Pipeline Brew, Matt sits down with media analyst and communications strategist, Steve Rubel, who brings a wealth of experience from his nearly 20-year tenure at Edelman, where he served …

00:43:34  |   Thu 10 Apr 2025
Brewing Success with Stuart Giddings: Reinventing the Agency Model

Brewing Success with Stuart Giddings: Reinventing the Agency Model

Today on Pipeline Brew, Matt is joined by Stuart Giddings, marketing veteran and CEO of Beettoo, the B2B specialist agency focused on driving better value for B2B marketers through a more expert, agi…

00:26:24  |   Thu 20 Mar 2025
Brewing Success with Tony Uphoff: The Future of Marketing with Demand-as-a-Service

Brewing Success with Tony Uphoff: The Future of Marketing with Demand-as-a-Service

On this very special episode of Pipeline Brew, Matt welcomes Tony Uphoff, CEO of Pipeline 360. Their conversation spans topics such as Tony’s extensive career in tech & media, the transformational po…

00:41:01  |   Thu 27 Feb 2025
Brewing Success with Jim Gilkey: Blending Creativity and Data in Marketing

Brewing Success with Jim Gilkey: Blending Creativity and Data in Marketing

This week on Pipeline Brew, host Matt Hummel is joined by marketing expert and fellow podcaster, Jim Gilkey. Jim hosts the podcast Account Based Beverages, and is a veteran with experience at massive…

00:46:00  |   Thu 20 Feb 2025
Brewing Success with Laura Goodey: The Art of Storytelling in Marketing

Brewing Success with Laura Goodey: The Art of Storytelling in Marketing

This time on Pipeline Brew, host Matt Hummel sits down with Laura Goodey, Founder & Partner of Story & Tellers, to explore her marketing journey and what led her to start her own agency. With over tw…

00:35:54  |   Thu 30 Jan 2025
Brewing Success with Andrew Beckman: The Intersection of Brand, Design & Marketing

Brewing Success with Andrew Beckman: The Intersection of Brand, Design & Marketing

On this episode of Pipeline Brew, Matt is joined by Andrew Beckman, Design Director of his own agency, Beckman Design Studio.

Our first guest with a design focus, Andrew shares his journey from agency…

00:42:45  |   Thu 09 Jan 2025
Brewing Success with Kompetently: AI’s Role in Transforming Marketing

Brewing Success with Kompetently: AI’s Role in Transforming Marketing

On this episode of Pipeline Brew, Matt welcomes Mark Ogne, Founder & CEO of Symplexity.AI and Chief Marketing and AI Officer at Kompetently.

With over two decades of global marketing experience and fi…

00:44:15  |   Thu 12 Dec 2024
Brewing Success with Writer: Generative AI, Customer-Focus, and Human Connection

Brewing Success with Writer: Generative AI, Customer-Focus, and Human Connection

This time on Pipeline Brew, Matt is joined by Andrew Racine, VP of DemandGen and Growth at Writer, the full-stack generative AI platform for enterprises.

Andrew shares the journey he’s taken through t…

00:40:00  |   Thu 21 Nov 2024
Brewing Success with Content Monsta: How Content Strategy Drives Marketing Success

Brewing Success with Content Monsta: How Content Strategy Drives Marketing Success

On this episode of Pipeline Brew, Matt welcomes A. Lee Judge, Co-Founder of Content Monsta, a content marketing, video, and podcast production agency specializing in the production of content that dr…

00:39:41  |   Thu 31 Oct 2024
Brewing Success with CognitivePath: Navigating the AI Hype

Brewing Success with CognitivePath: Navigating the AI Hype

Today on Pipeline Brew, Matt is joined by Greg Verdino, Founder & Chief Operating Officer of CognitivePath, an AI consulting firm that guides organizations through this new era of artificial intellig…

00:38:27  |   Thu 10 Oct 2024
Brewing Success with Miro: Delivering Value, Customer Engagement, and Strategic Selling

Brewing Success with Miro: Delivering Value, Customer Engagement, and Strategic Selling

In this episode of Pipeline Brew, Matt Hummel welcomes Zach Diamond, Strategic Program Manager at Miro, who shares his exciting journey from food tech to championing innovation workspaces. 

Miro, form…

00:41:11  |   Thu 19 Sep 2024
Brewing Digital Success: Hannah Jordan on Sales & Marketing Alignment, Chatbots, and Red Bull

Brewing Digital Success: Hannah Jordan on Sales & Marketing Alignment, Chatbots, and Red Bull

In today’s episode of Pipeline Brew, Matt is joined by Hannah Jordan, the Director of Digital Marketing for Demandbase. The two discuss the rise of the self-service buyers journey, how to leverage AI…

00:31:56  |   Thu 05 Sep 2024
Brewing Success with Howard Sewell: Insights from Lead Gen to Hazy IPAs

Brewing Success with Howard Sewell: Insights from Lead Gen to Hazy IPAs

In this episode of The Pipeline Brew, host Matt Hummel sits down with Howard Sewell, President and Founder of Spear Marketing Group, to discuss the foundational principles that drive successful marke…

00:36:27  |   Thu 22 Aug 2024
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