Pockets with Purpose: Fristads and The Apple Approach to Workwear

Lena Bay Højland, Product Director at Fristads, reveals how the Swedish workwear company has evolved over its 100-year history while maintaining a commitment to quality and sustainability. She shares insights into how workwear quality has expanded beyond mere durability to include functionality, comfort, and thoughtful design.

• Quality in workwear has evolved from focusing solely on durability to incorporating functionality, comfort, and design
• Fristads practices 100% user-driven product development, involving end users at every stage of creation
• Sustainability has been in the company's DNA for 100 years, starting with their focus on durability and longevity
• Women's workwear faces challenges with limited options and low sales (15%), creating a difficult cycle to break
• Counterintuitively, organic cotton can have a lower CO2 emission than recycled polyester because cotton absorbs CO2 while growing
• Future innovations will focus on textile-to-textile recycling, more sustainable production methods, and modular design approaches

Visit us at the Future of Work event in Brussels on June 5th to see Fristads' latest sustainable workwear innovations and learn more about their closed-loop production processes.

www.future-of-work.eu

https://www.fristads.com/