Peter Hinssen and The Phoenix Way: Reinventing Corporations in the Digital Age
- Author
- Lyreco
- Published
- Thu 24 Apr 2025
- Episode Link
- None
What does it take for established companies to reinvent themselves in the digital age? Peter Hinson, bestselling author and innovation expert, believes we're overlooking something powerful in our fascination with disruptive startups.
After launching and exiting three successful tech ventures, Peter became captivated by how traditional businesses could transform themselves using technology. His journey from engineer to entrepreneur to thought leader offers a unique perspective on corporate reinvention that challenges conventional wisdom about innovation.
In this thought-provoking conversation, Peter introduces us to "Phoenix" companies – established organizations that rise from the ashes through strategic transformation. From Microsoft's remarkable turnaround under Satya Nadella to Walmart's surprising emergence as the second-largest e-commerce player in America, these examples demonstrate that innovation isn't exclusive to tech startups.
The discussion delves into what Peter calls our "never normal" world – an environment of constant change that renders traditional management tools like annual budgets quickly obsolete. This new reality demands more than structural adjustments; it requires cultivating curiosity, critical thinking, and adaptability throughout organizations.
Perhaps most fascinating is Peter's admiration for Hermès, the 180-year-old luxury brand that has continually reinvented itself across generations. From abandoning saddle-making when automobiles appeared to pioneering mushroom-based leather alternatives today, Hermès exemplifies how even the most traditional companies can embrace innovation while maintaining their identity.
Whether you lead an established company or aspire to disrupt an industry, this episode offers valuable insights into navigating transformation in an increasingly volatile business landscape. Join us at the Future of Work conference in Brussels on June 5th to hear more from Peter in person.
