From Panda to Paper: How Cheeky Panda Disrupted a Mature Market

Chris Forbes, co-founder of Cheeky Panda, shares the journey of building a sustainable toilet paper brand that uses bamboo instead of trees to create products that are better for the planet and for people.

• Bamboo regenerates from its roots unlike trees, preserving ecosystems and biodiversity
• Bamboo tissue produces 65% less carbon emissions than tree-based alternatives
• Younger generations (under 50s) are driving market change through values-based purchasing
• One poll found 60% of office workers rate their workplace toilet paper as "not good" or "terrible"
• Cheeky Panda became B Corp certified before it was widely recognized, building sustainability into their foundation
• The brand has expanded from toilet tissue to approximately 30 products including kitchen towels, facial tissues, wet wipes, and period products
• 25% of people have skin conditions that can be irritated by chemical-treated toilet paper

If you'd like to learn more about Cheeky Panda products or their sustainability journey, visit their website or look for their branded dispensers launching in March.