How To Survive The Turbulence As A Founder Of A Small Company In A Big Market

Terri talks to Laura Fleet about how a personal experience gave her the idea and inspiration to start SendaRide and that she is both loving the roller coaster ride of entrepreneurship and challenged every day.   

Who is Laura Fleet?  

Laura Fleet is a leading expert in health care and regulatory law, having represented health insurers, providers and hospital systems for more than twenty years. Her professional career as legal counsel, lobbyist and Executive Director for numerous non-profit Associations in the health care sector has given her a unique perspective into our health care delivery system. Having successfully identified an opportunity to bridge one of the many gaps, she launched and Co-Founded SendaRide.    During her career she has continually been at the frontline of our ever-evolving healthcare delivery system, shaping and interpreting the laws that providers, insurers and hospitals operate within. She is identified as an industry expert and thrives on solving the many problems the healthcare industry faces – whether regulatory, legal, legislative or implementation.        

Show Highlights 

• Laura talks about her company, SendaRide, and why she started the company.   

• Laura continues to talk about being a smaller player in a bigger market, her go to market strategy and differentiating factors.  
• Laura has become very comfortable with the word ‘pivot’ and being uncomfortable.   SendaRide started as a B2C LLC and is now a B2B Delaware Corp.  
• Laura has become comfortable with being the face and brand of SendaRide.   
• Laura’s favorite founder resource is her network of female founders who have gone before her, and investor resources who are willing to make introductions and be available to answer questions and bounce around ideas.   
• Laura was accepted into Springboard and shared what she is looking to get out of the time with her advisory group.   

• Laura has been surprised by how much she is enjoying being a founder of a startup and the variety of skillsets she has developed over her time as CEO.   
•  If Laura had a magic wand, she would make chocolate and champagne have no calories and carbs.  She would also have people stop in their tracks and not make judgments and not look at stereotypes when they make decisions.   

Terri’s Key Takeaway 

Don’t become a founder because it’s cool; you have to be 100% committed.  

References in the Podcast 

• SendaRide: https://sendaride.com/ 
• Women’s Startup Lab:  https://womenstartuplab.com/ 
• Springboard:  https://sb.co/ 

Contact 

Laura can be reached through LinkedIn at https://www.linkedin.com/in/laura-brookins-fleet-49aa9a54/ and via email at [email protected].   

You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or on Medium:  https://medium.com/@terrihansonmead.  

Feel free to email Terri at [email protected]. 

To continue the conversation, go to Twitter at @PilotingLife and use hashtag #PilotingYourLife.