Season 2: The Growth Engine, with Erika Flowers

Welcome back to Season Two of the PIE-Cast, where we will be diving into The Growth Engine, A Guide to Building a World-Class Business Development Function in Professional Services. 

In this episode, TJ Dennis sits down with returning guest Erika Flowers, the Chief Client Officer and Partner at Profitable Ideas Exchange. Erika is one of the four authors of The Growth Engine and she talks through what an Ideal Client Profile (ICP) looks like and why it matters, gives us a few sports analogies that help paint a picture of working as a team in business, and why professional services need to find their niche.

If you have feedback about the show or would like to learn more about working with PIE, please contact us at: [email protected]. You can also learn more about our previous books, How Clients Buy and Never Say Sell, by visiting our website.

Profitable Ideas Exchange - connecting powerful minds, making the world smarter and smaller.