1. EachPod

#16: Naming Your Practice: What to Know Before You Commit

Author
Brittney Anderson, MD, FAAFP | Physician and Practice Owner
Published
Mon 28 Jul 2025
Episode Link
https://physicianshangingashingle.podbean.com/e/16-naming-your-practice-what-to-know-before-you-commit/

Your practice name is more than just a label — it’s your first impression, your brand foundation, and potentially your future asset. In today’s episode, we’re breaking down the most important things to consider when naming your private practice.


Whether you’re just starting to brainstorm or stuck between a few final options, this episode will help you move forward with confidence — and avoid some common mistakes that can cost you later.


In this episode, we cover:



  • Why your practice name matters more than you might think

  • What not to do — from accidental acronyms to confusing patients

  • Why including your personal name could limit your future growth or sale

  • Tips to ensure your name is clear, memorable, and long-lasting

  • Why checking website domains and social handles is a must

  • The power of owning your name once it feels right


A great name won’t build your practice for you — but it will pave the way. Do the work upfront, trust your gut, and once it clicks… commit to it. Print it on something and start showing up like it’s already real.


 


Make sure you download the FREE checklist I created to make sure you don't miss any important steps in the planning of your new medical practice.


Click here for The Ultimate Checklist for Starting Your Medical Practice


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Social Media Communities:


Private Facebook Group: Physicians Starting Private Practices


Instagram: @hanging_a_shingle


LinkedIn: www.linkedin.com/in/drbrittneyanderson


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If you’re building your own private practice and want guidance from someone who’s done it successfully—I’d love to help.


Visit https://paperbell.me/theprivatepracticeblueprint to learn more about 1:1 coaching.


 

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