Ep.183: Marketing to Doctors Versus to Patients
- Author
- Brian J. Gallagher, PT
- Published
- Wed 29 Sep 2021
- Episode Link
- https://megbusiness.libsyn.com/ep183-marketing-to-doctors-versus-to-patients
How do you market for doctor referrals versus to patients of physical therapy? Where are the majority of your patients coming from? Learn different strategies of how to maximize your approach to getting your good deeds well known in the community.
Episode at a glance:- Drop off a physician information pack
- Foster your relationships with physicians
- Communicate how you’re different
- Promote your quality control measures
- Promote your clinical efficiency
- Have a genuine elevator pitch
- Put out educational value
- Explore Digital Marketing opportunities
