Ep.160: How to Find Your Place in Your Therapy Market
- Author
- Brian J. Gallagher, PT
- Published
- Wed 21 Apr 2021
- Episode Link
- https://megbusiness.libsyn.com/ep160-how-to-find-your-place-in-your-market
Do you know how to evaluate the perfect market to open in? Or how to have an advantage in said market? There is actually a successful approach you can have with this - dive in for actionable steps on how to stay focused and intentional with where you open your physical therapy private practice.
Episode at a glance:- Calculate your cost per visit - majority are between $45-$55 a visit
- Do not talk yourself out of your goals
- Business 101: Find a need and fill it
- Don’t chase “shiny objects”
- How to evaluate market: local Realtor, Police Office, County Planning & Development Office, Google search!
- Find population density: how many other clinics are within a 30 min drive and how many PEOPLE are within an hour drive, and divide
- Evaluate average household income and age demographics of community
