Should you promote long- or short-term benefits of physical activity? Dr James Nobles (Pt2)

Dr James Nobles (Pt2) - PA | Communication | Promotion

Dr James Nobles is a pragmatic, multi-methodological researcher with particular interests and expertise in obesity (prevention and treatment), public health, and systems science. Since starting his research career and through various appointments, he has developed strong working relationships within academia, local- and national- government, and the voluntary and community sector. His research aims to answer questions that are pertinent to both policy and practice, and aims to forge further working relationships with these stakeholders in the future. 

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This podcast episode is sponsored by Fibion Inc. | The New Gold Standard for Sedentary Behaviour and Physical Activity Monitoring

Learn more about Fibion: fibion.com/research

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Timestamps:

1:00 How to improve PA comms?

4:00 People value social factors and feel good more than health benefits

6:00 Who are the best disseminators of PA promotion info?

12:30 How incidental PA should be communicated?

15:00 Sport England and its branding in PA promotion

18:00 Bristol recommendation for PA communications

23:00 Should you promote long- or short-term benefits of PA?

25:00 Where should PA recommendations threshold be?