Digital Marketing in Pharma: Sciential's Maurice van Rotterdam Shares His Playbook

Maurice van Rotterdam, Co-Founder of Netherlands-based digital marketing agency Sciential, believes many pharma suppliers and CDMOs are still missing the mark when it comes to effective digital marketing.

"If I look at pharma supplier or CDMO websites, they typically have a broad service portfolio and multiple target audiences that need to land on a specific webpage. You might attract a lot of leads, but customers then land on a page that is not working."

In the latest episode of the PharmaSource podcast, Maurice shares his playbook for how pharma suppliers can level up their digital marketing game in 2025.

He explains key strategies for developing a strong brand identity, distributing highly relevant content, and building personal connections instead of just pushing for leads. It is part of the Niche Demand Preference Model that Sciential have developed for life science companies.

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