Ep. 283 A Great Challenge: Humanizing Marketing In These Times

The pandemic not only changes the way we live and work, and the way companies and marketers approach customers has also changed. In these times, the message for customers has to be more human. Nowadays, society, customers, and stakeholders increasingly demand sustainable products from companies in different ways; what are they doing for the planet, etc. How to reach them through humanized marketing strategy? Sarah Santacroce has a new approach to reaching them and uses the Humanize Marketing technique. In this episode, she shares her thoughts about this new way to approach customers.