Ep. 230 Conversation with David M. Scott and Reiko Scott about their book Fanocracy: Fans into Customers and Customers into Fans

I am a big FAN of , I read many of his books that inspired me to improve my marketing skills, I met him IRL here in Boston. He just launched a new book Fanocracy: Turning Fans into Customers and Customers into Fans. But this book has something very particular, the co-author is his daughter Reiko Scott, both were working for almost five years writing this book that now is a reality.