#48: The Marketing Advantage of Having a Multicultural Workforce

How can a multicultural workforce help your marketing efforts? 

If you want to create a successful cross-cultural marketing strategy, you need to start by having a multicultural workforce. A multicultural workforce is not only good for your company's image, it's also good for business.

In this episode we interview Armando Azarloza, co-founder and CEO of the Axis agency,  an award winning U.S.  multicultural marketing agency founded in 2005. Armando brings 30+ years of experience in marketing communications and advertising.

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