1. EachPod

The Biggest Marketing Secret I Learned Over the Last Decade

Author
Eric Beer
Published
Thu 16 Jan 2020
Episode Link
https://performancemarketerpodcast.com/episodes/the-biggest-marketing-secret-i-learned-over-the-last-decade-jzo_mXRB

Over the last ten years working in the affiliate marketing industry, I’ve had the chance to gather extraordinary insights. But the number one thing that I discovered which gave me a consistent competitive edge in business was how to convert cold leads into customers using surveys.

One of the biggest mistakes marketers make these days is customizing their core product when targeting specific sections of the market in an attempt to meet these needs. It requires a lot of time and effort, it’s incredibly difficult to pull off, but most of all - it’s completely unnecessary!

The solution? Never change your core offer, only customize the message. And relying on surveys to do that will get you the best possible results.

Tune in to hear more about one of the biggest marketing secrets I’ve learned in the last decade. I could never repeat all the success that I’ve had without it.

Key Takeaways:

  • How to convert cold leads using surveys (1:12)
  • One of the biggest mistakes marketers make today (1:48)
  • The three steps for using surveys to convert cold leads (2:31)
  • How Nike discovered and cashed in on a new niche using surveys (5:32)
  • How surveys helped me pick the perfect name for my product (8:58)
  • Why you need to combine loyalty rewards programs with surveys (11:44)

--

Additional Resources:

---

Connect with Eric!

---

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Share to: