Part 1 | Lead Generation Arbitrage - A Huge Opportunity

Back in my mid-twenties, I did enjoy being part of the Wall Street world, but I knew something was missing.

I just felt like I didn’t have control of my life, my destiny. And I thought it was vital that I dictate my future and my values.

So, I left Wall Street and got into marketing. 

And I NEVER regret it! 

The minute I started to learn about online marketing, I immediately loved it. 

I love everything about it - advertising, being online, and having so much opportunity. 

But, the best thing is helping people - the concept of matching those who need something with the people who offer what they need. 

It’s like putting two things together and making people happy.

Speaking of helping people… 

I also enjoy sharing my knowledge and helping you guys to learn about the business.

I get a lot of questions about lead gen arbitrage. 

How does it work? How do I do that? 

That's why I've decided to explain what lead generation arbitrage is, what it means, and how to start doing something like that. 

This is the first of three episodes in which I cover the topic.

So, tune in and learn the basics of buying leads, selling leads, and making money in the process. 

And this is low-hanging fruit, I promise!

Let’s dive in!

Key Takeaways:

• I left Wall Street and got into marketing (00:00)
• A business with a tremendous amount of opportunity (05:41)
• Lead generation (08:17)
• Arbitrage (09:52)
• Performance marketer (11:04)
• Customer acquisition (12:26)
• Paying on a sale (15:18)

Additional Resources:

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