E49: Driving Systemic Change: Sustainability and Innovation with Nina Shariati

/ Note: Sound quality of this episode is not ideal, but the insights are worth it!/

In this episode of Perception Paradox, Zivile talks with Nina Shariati, a global sustainability strategist, to explore the intricate relationship between sustainability, circular economy, and cultural experiences.

Nina shares her journey through various countries, highlighting the challenges and insights gained from her diverse experiences. The conversation delves into the importance of transparency in sustainability efforts, the role of AI in enhancing operational efficiency, and the unique challenges faced by female entrepreneurs in the sustainability sector.

Nina emphasizes the need for actionable steps businesses can take to align with sustainability goals and the importance of courageous leadership in driving meaningful change.

Connect with Nina:

https://www.linkedin.com/in/nina-shariati-88446b21/

Learn more about the Circular Transparency:

www.circular-transparency.com

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠

Chapters

00:00 Introduction and Personal Background

15:38 The Journey to Sustainability and Circularity

21:35 Transparency in Sustainability Practices

28:03 Challenges in Achieving Net Zero Targets

32:40 The Role of AI in Sustainability

39:52 Identifying Real Impact vs. Greenwashing

42:49 Challenges Faced by Female Entrepreneurs

53:43 Practical Steps for Sustainable Business Strategies

56:32 Reflecting on Meaningful Gift-Giving