E26.1: Riding the Creative Wave: Forest Bakker on the Power of Adventure and Authenticity in Business (Part 1)

Join us for an inspiring episode with Forest Bakker, an ex-professional athlete turned entrepreneur. Forest shares his journey from the world of professional kite surfing to founding his content creation company, Light Bros, and his latest venture, StoryMake.

Discover how his passion for storytelling, adventure, and authenticity has shaped his work with major brands like Real Madrid and the Black Eyed Peas. Forest delves into the importance of maintaining a human touch in the age of AI, staying curious, and overcoming challenges like imposter syndrome. This episode is packed with insights for aspiring entrepreneurs and creatives alike.

Key Takeaways:

• The power of storytelling in connecting with audiences.


• Embracing authenticity in content creation and brand partnerships.


• Balancing AI efficiency with the value of human touch.


• The importance of curiosity, motivation, and self-care in sustaining creativity.


• New adventures in the Startup World with StoriMake

About Forest:

Forest Bakker is an ex-professional athlete turned storyteller, he was born in Barbados, raised by a French mother and a Dutch father, and now resides in Spain.

Forest is passionate about helping brands find and build their digital footprint, combining creative strategy, design, and content. Often heard saying "experience" and "active," he believes that nothing influences more than a real-life experience.

He is fortunate to share this mission with a talented team of creators. At the age of 17, he founded Lightbros after a knee injury ended his professional kiting career. Now, Lightbros has worked for over 200 clients worldwide, including well-known companies like Real Madrid, Lexus, Zalando, GoPro, Huawei, DJI, Disney, El Corte Inglés, Zadig & Voltaire, Shiseido, Ecoalf, Porsche, Adidas, and the Black Eyed Peas.

In 2021, they launched Storimake, an app that connects mobile content to professional video editors with the goal of making video storytelling accessible to everyone.His active lifestyle as an ex-professional athlete is evident in all their projects.

This is an evolving story…

Links:

Forest LinkedIn: https://www.linkedin.com/in/forestbakker/

Lightbros website: www.lightbroscreative.com

Storimake website: www.storimake.com 

Chapters

00:00 Introduction and Background

05:19 The Power of Storytelling

07:55 Creating Authentic Content

27:19 Working with the Black Eyed Peas

32:25 Adventure and Authenticity in Business

33:56 The Value of Human-Created Work in the Age of AI

36:49 Maintaining Curiosity and Motivation

46:50 Overcoming Imposter Syndrome

59:53 Embracing Serendipity

Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zivile Einikyte⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠

Music credits: Luca Nioi

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠