In this episode, we explore how authentic branding goes far beyond logos and color schemes. Join us as we dive into the powerful I.D.E.A. framework with guest Jamie Schwartzman of Flux Branding. Discover how this systematic approach guides businesses through meaningful brand transformation, connecting internal clarity with external impact.Learn more at: consultlivingwater.com Connect with Jamie at: fluxbranding.com Mention that you found Jamie through The People Development Podcast for a complimentary brand blueprint session with Jamie!