Jill Craven on Making Tough Decisions as a Business Owner, and Planning for the New Year

You heard part of Jill Craven's story in one of my very first episodes. Her business, Starstruck AllStars is a very successful cheer, tumbling, and dance gym in central Iowa. She's been a friend since college.

Jill and Janet and I had our holiday lunch last week (Jennifer couldn't make it because her family went to the Liberty Bowl...and DANGIT! Cyclones! ugh... but I digress...). Anyhoooo... Jill and Janet and I had a wonderful conversation and Jill & I decided to continue it on my show. We had our chat on New Year's Day... about half-way through the Citrus Bowl (Oy! Hawks!!) Here we go again.... Our topic was about keeping positive and ... really.... about not being judged for making business decisions and sticking to them.  As female entrepreneurs who grew up... in a different time.. it can be .. well.. challenging. But I think... personally... it comes down to setting expectations, communication, and consistency. 

I'm hopeful for our future and see the opportunities and promise the new year brings. We have some ideas to share and I hope you'll share your thoughts... what do you plan to do this year?, and do you have any ideas for not letting emotions zap your energy and keeping your joy? Do you have a motto or word for the year? 

Jill's (and Starstruck's) Motto for the year is "Win the Day"!

I'm still working on mine, but you know it's going to incorporate fun (and probably a toast). Maybe it should be "Wine the day!"?

The song Jill referenced in this episode: Girl in the Mirror, by Megan Moroney

Follow Starstruck All Stars on Facebook.And on Instagram @starstruckallstars

FREE 3-day workshop—Stop Selling, Start Serving—where I’ll show you how to swap sleazy scripts for service, crush limiting beliefs, and finally have fun showing up for your business.

📅 September 16–18, 2025
 👉 Grab your free spot here: https://pennyforyourshots.com/workshop

This workshop is designed for female entrepreneurs who want more impact without feeling salesy. Let’s get you unstuck!

Join my Insiders crew for weekly updates, tips, inspiration, and fun: https://www.pennyforyourshots.com/insider

Register for my FREE Workshop: Stop Selling, Start Serving
https://www.pennyforyourshots.com/workshop

Looking for my courses or options to work together? https://www.pennyforyourshots.com/about

Wanna sip with us? Join my Sipper Club here: https://pennyforyourshots.com/sip

Learn More, get on the list, or Register for Wine Camp 2026:
https://www.pennyforyourshots.com/winecamp

To connect with Penny, get notified, or learn more, check out www.pennyforyourshots.com

- Follow Penny on Instagram: @penny4yourshots
- Or Facebook: Penny (Kuhlers) Fitzgerald