From Cancer to Calling: Erica Carrico’s Million-Dollar Pivot

When Erica Carrico was diagnosed with cancer in her 30s, she found herself rocking her baby and questioning everything. What followed was a promise to stop living for everyone else—and to start showing up for the purpose she was meant to fulfill.

In this episode, Erica shares how that wake-up call launched her into a soul-led business that now generates seven figures and impacts women around the world. We talk about the power of listening to your inner knowing, building a business that aligns with your values, and the unexpected ripple effects of saying yes to your calling.

Key Moments:
– The quiet clarity that followed a cancer diagnosis
– How corporate burnout pushed Erica toward purpose
– The mindset shift from “safe” to soul-aligned
– Letting go of perfectionism and people-pleasing
– Tips for reconnecting with your purpose at any age
– The ripple effect of building a business with heart

If you’ve been waiting for a sign, this might be it.

Erica’s Book: Awaken Your Purpose – Available on Amazon, Kindle, Audible
Learn more: https://www.ericacarrico.com

FREE 3-day workshop—Stop Selling, Start Serving—where I’ll show you how to swap sleazy scripts for service, crush limiting beliefs, and finally have fun showing up for your business.

📅 September 16–18, 2025
 👉 Grab your free spot here: https://pennyforyourshots.com/workshop

This workshop is designed for female entrepreneurs who want more impact without feeling salesy. Let’s get you unstuck!

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Register for my FREE Workshop: Stop Selling, Start Serving
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