Better Hair, Less Plastic: Why Dip is Changing the Shampoo Game

Sustainable haircare that actually works? Yes, please.

In this week’s episode, I’m chatting with Kate Assaraf, founder of Dip—the bar shampoo and conditioner brand that’s winning over luxury lovers and plastic-free skeptics alike. Kate’s not just a beauty founder. She’s a truth-teller, label-reader, and lifelong hair nerd on a mission to make sustainability approachable, affordable, and actually enjoyable.

We talk about:

• Why most bar haircare feels like a downgrade—and how Dip is different
• The real story behind essential oils, “natural” claims, and what clean beauty should mean
• How growing up with very little shaped Kate’s values (and her business)
• What it means to lead with integrity in a world of influencer marketing
• The soft power of small-town living, silly moments, and swims in the sea

Whether you're deep in the plastic-free life or just bar-curious, Kate’s story will inspire you to trust your gut, stay scrappy, and never settle for bad hair.

Timestamps:
00:02 – From bar skeptic to beauty CEO
00:09 – What no one tells you about “clean” ingredients
00:17 – Detangling without drama: Dip’s superpower
00:26 – Starting over after a broken business partnership
00:33 – Reframing success, money, and motherhood
00:45 – Why guilt-free sustainability matters more than ever

Connect with Kate:
Website: https://dipalready.com
Instagram: @dipalready

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