If you know me well, you know my tolerance for nonsense is… minimal.
 If you don’t know me well, you probably think I’m endlessly calm and kind.
 Both are true.
The problem? We’re living in a world where public headphone-free playlists, table manners (or lack thereof), and casual disrespect have become the new normal.
As a Frenchwoman in North America, I was raised with an intricate set of social do’s and don’ts — the kind that makes you remove your coat at precisely the right moment or risk eternal plouc status. But here and now, the rules are… let’s say… more “flexible.”
In my latest piece, I explore:
Whether you’re zen, perpetually irritated, or somewhere in between, I promise you’ll relate.
Do you take sh*t — and admit it? Or pretend you don’t? Let’s be honest in the comments.
Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.
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